The Apple devices are high prices devices. There are groups of users who can only think to get the devices with the monograms of the company. They cannot afford the devices. However, the users still fancy the devices from the platform of the Apple. The use of high level hardware and technology makes the prices high even if the company wanted to keep the costs down. The company has finally decided to listen those users who want to get the Apple devices but they are unable to do so as the devices are out of their budget range.
There are speculations that the company will bring out a device that will cost between the margin lines of $99 and $149. This device will appear in the market by the end of this year. This information is given by The Wall Street Journal. The source has also mentioned about the possible talks between the Apple and one of the big names in Carrier Services of America. The sources are hopeful to get the device by the end of this year. Other information revealed tells that the device is mainly in the underdeveloped countries of the world.
However, the markets of the United States Of America will also get the models to entertain those who cannot afford full volume versions. This information is brought out by the group which seems to be near the Apple company and have access to the plans and decisions of the company. The close-to-Apple-company has demanded not to mention their names. The company is as usual silent about the upcoming budget focused device.
This can be taken as the wise decision of the Apple company to come up in the market with such affordable devices. The market is already stuffed with the low price devices from other companies. This helps them to attract the users and the customers. The rivals like Samsung company have taken the share from the low priced market niche. The Apple company has decided to stand up in this niche line as well by targeting the users who have low budget plans. The two companies are already facing each other in the Smartphones industry.
The Samsung has taken the share of the Apple company from the industry and turned out to be the best Smartphone devices provider of the year 2011 and 2012 pushing the Apple to the second place. This plan of bringing lower cost devices to the market is leading towards the facts that the company is revising its policy and are now going to address the users with lesser money. The company has always provided quality in everything rather it is hardware, software or the other circuitry parts.
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The usage of these high quality parts makes the company to keep the high prices. This standard of high prices keeps the target consumers limited. The users can afford one or two devices at a time, not a whole range of devices if one wants to.